Saturday, October 6, 2012

Of Means And Ends On The Campaign Trail


This past summer, the citizens of Troy, Michigan voted on a tax measure to continue funding their public library. As election time approached, polls showed that the “No” vote was ahead by a considerable margin.

A community group in support of the bond measure took creative, if somewhat controversial, measures to state their case. The following video outlines their strategy.



What do you think? Did the Yes On Libraries group go too far or was it simply a case fighting fire with fire?

2 comments:

  1. Great idea. Think about how hard it must have been to take the criticism while building the outrage.

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  2. Yes. I can imagine it was tricky to determine just when to move forward with their strategy. Maybe they had professional consulting help?

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